Copywriting is based on the principle of creative texts, to communicate your message in an emotional and persuasive way, and to attract new customers and generate more sales.
Give cohesion to your brand or business, in the way you communicate through the different social media channels and physical materials.
Transform generic texts into a written voice that is and feels like your brand and sticks to your customer's mind.
Copywriting can help you to put the right words into your graphic materials to deliver the right message to your audience.
Usually, when I try to explain to an audience what copywriting is, I use the phrase ¨It is the brand voice¨. To make it clear for you, I want you to think about your favorite brand and start to imagine if it would be a person, how would it talk? Which phrases would this person use? In which tone? Is it always hype and happy, or maybe it is lovely and calm? Well, copywriting is used to do that — to paint emotions in a clear and strong way through words.
¨It defines your brand personality and your story¨
Another meaning that we can give to the word ¨copywriting¨ is ¨creative texts that sell¨, because basically we, as copywriters, try to transform generic and unmeaningful texts into powerful and persuasive words that can communicate a more appealing message.
Here are some samples of work we can do for you. The design, the colors, and the style may vary depending on your needs.
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